Clear and compelling writing can make your leaflets, websites, briefings and reports a pleasure to read. Sometimes draft documents can sit on the shelf because there is too little time to edit, proofread and finesse them to a publishable standard. Not for profit organisations may have compelling stories to tell about their work but don’t have the staff to collect case studies and stories of change. Knowledge may lie hidden in inaccessible reports and articles which do not speak to key audiences or targets for advocacy.
At Pamoja we have experience of writing for a range of audiences including the general public, researchers and academics and funders and policy makers. We understand the type of copy that appeals to different stakeholders, how to extract key learning from research and programmatic documents, what voice and style should be adopted for different outputs and how to choose the best medium for the message.
We have developed websites, press releases, news stories, blogs, Twitter feeds, policy briefings, meeting reports, training tools, academic papers and presentations, leaflets and flyers and fundraising proposals in collaboration with our partners.