Effective communications work is purposeful and undertaken with a clear goal in mind. As new online technologies are developed, and opportunities to network and connect expand, the multiple opportunities for speaking with target audiences can appear daunting.
Many organisations acknowledge that good communication is central to influence and impact. Whilst there is a will to communicate knowing what communication channel, activity or output will have the most effect can be difficult.
That’s why thorough planning and a strategic approach are so important to communication. At Pamoja we have worked with organisations to conduct communications audits and assessments to better understand how they currently engage with key audiences, what works well and where the gaps are. We support participatory processes to devise strategies and plans which deliver high quality communication products whilst building capacity and encouraging continuous learning.